Real Madrid is undergoing a period of transformation, focusing not only on football but also on securing the club's long-term financial stability. This week is crucial, as the Ordinary and Extraordinary General Assemblies of Representative Members will be held in Valdebebas on Sunday, the 24th.

The club enters these meetings with stable finances, although there are areas of concern. Despite some challenges within the squad, Real Madrid comes off a successful season and has secured the high-profile signing of Kylian Mbappé. During the Assembly, Florentino Pérez is expected to discuss one of the board's main objectives—reaching annual revenues of one billion euros.

In its pursuit of revenue diversification, Real Madrid has recently made significant strides. The club opened the world’s first football-themed park in Dubai, in collaboration with Dubai Parks and Resorts. This project strengthens the club's global brand and creates new streams of income.

On the domestic front, the club continues to monetize its assets. The new store at the Santiago Bernabéu and the stadium tour are key sources of revenue, along with the popular Real Madrid museum, one of the most visited in Madrid.

In addition, Relevo reports the potential launch of a tour at the Ciudad Deportiva in Valdebebas, modeled after the success of the Bernabéu tour. This tour would allow fans to explore the training facilities and witness the daily life of the club’s youth teams. Given the global demand for closer access to Valdebebas, this initiative could prove to be a major success.

While no final decisions have been made, Real Madrid is steadily advancing in its strategy to boost revenue and achieve the one billion euro mark. By diversifying its activities and expanding its business model, the club is positioning itself as a leader in both sporting and financial sectors.

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