Real Madrid and BMW Spain have signed a collaborative agreement to jointly pursue initiatives in the domains of future mobility, sustainability and diversity. The event took place in the boardroom at Real Madrid City and was chaired by Florentino Pérez and Manuel Terroba, Executive Chairman of BMW Group Spain and Portugal. This partnership reflects the united values and vision for the future of both institutions.

Real Madrid men's and women's football and basketball first teams, together with their coaching staff, will be provided with 100% electric vehicles from BMW as a means of mobility (they will be able to choose from any of the current models: iX, i4, iX3, i7 or iX1).

Both organizations will set up a sustainability collaboration center where, through frequent working sessions with other club collaborators, best practices will be shared with the goal of achieving a shared learning process. This forum will serve as a source of inspiration for concepts intended to support creative initiatives that will have a positive impact on the environment and society at large.

The president of BMW Group Spain, Manuel Terroba, said: "Real Madrid not only represents the world's leading sporting institution, but also an organisation in constant evolution, striving for excellence in its activities based on demand, talent, quality and leadership. It also has a firm commitment to sustainability, solidarity, diversity and a winning spirit. This makes the club the perfect partner to address the challenges of the present and the future. Both institutions will work together to promote these values and, above all, respect for the environment, which represents a long-standing commitment to sustainable mobility, given that in 2022, the BMW Group will be marking 50 years since it unveiled its first electric BMW”.

Working on specific projects that support the sustainable development of the new Santiago Bernabéu stadium is another goal of this partnership. The NEXT Sustainability Trophy will also be launched. This will award participants' innovation and sustainability projects with the goal of bringing visibility to all those initiatives that improve the environment.