Some Real Madrid members have expressed concerns about the frequent behavior of certain season ticket holders amid the high demand for tickets at the Santiago Bernabéu. Reselling tickets is strictly prohibited, yet some individuals continue to sell their season tickets for specific matches in exchange for financial gain. While these members face sanctions, the issue persists.

In the midst of these discussions, Florentino Pérez revealed that the club is in negotiations with Apple regarding the development of the "infinite Santiago Bernabéu," a groundbreaking initiative aimed at addressing the issue of limited ticket availability.

As Pérez explained, the plan involves utilizing virtual reality technology, allowing fans to wear glasses and experience the game as if they were physically at the stadium. “Everyone wants to come to the Santiago Bernabéu, and that’s why we’re negotiating with Apple to let fans watch the game as if they were in the stadium," Pérez remarked. "It would be the infinite Santiago Bernabéu."

This innovative concept could revolutionize the matchday experience, offering fans the chance to witness the excitement of a live game from anywhere in the world, providing a potential solution to the 'sold-out' problem and expanding the reach of the club to a global audience.

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