Mahou has managed to close an agreement with Real Madrid to have a "relevant" space in the new Santiago Bernabéu stadium, which is something that high-level worldwide companies desire. A partnership that will help the beer firm maintain its status as one of the club's longtime sponsors.

The deal between Mahou and Real Madrid, which will enable the beer company to have a space in the new stadium where it will be able to provide "all kinds of beers" and arrange "events, concerts...," has been verified by sources familiar with the negotiations.

The club will relocate its stadium-based offices to Real Madrid City (Valdebebas), freeing up space for additional entertainment venues to be built along Padre Damián Street and Paseo de la Castellana.

There will be two Real Madrid stores as well as digital points of sale for the most famous consumer and electronics companies. The new Bernabéu will also include facilities designed like auditoriums for hosting occasions or conferences, as well as a place for e-sports.

Fans "will enjoy a full digital experience from their seats, and from all areas of the stadium," the club has already confirmed.