The NFL, America’s most-watched and most profitable sports league year after year, is officially making its way to Madrid. The Santiago Bernabéu Stadium, now the most modern sports venue in Spain and the centerpiece of Real Madrid's transformation into a global entertainment powerhouse, is preparing to host a historic matchup between the Miami Dolphins and the Washington Commanders. As anticipated for weeks across U.S. media, the Paseo de la Castellana will be the stage for this landmark event.

The game is scheduled to kick off at 3:30 p.m., a time that might seem unusual for major sporting events in Spain—aside from perhaps Formula 1 races. But for the NFL, it’s a calculated move. The timing aligns perfectly with the league’s primary Sunday broadcast window back in the United States, making it part of a broader international expansion strategy. The goal is clear: to build a truly global schedule that increases visibility and boosts revenue from international markets by bringing marquee matchups to iconic venues like the Bernabéu.

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