According to Cadena Cope journalist Arancha Rodríguez, A22Sports, the organization that manages the Super League, wants to change the way football is watched, which is why they want the new competition to be openly and freely broadcast. Thus, millions of young people will ride this wave, thanks to new technologies.
As is typically the case with other platforms, users who choose to pay a small fee can do so to avoid seeing advertisements. This is something that is already occurring on platforms like Twitch or YouTube, which are primarily used by younger generations. Those who wish to get a closer look at the Super League will have access to premium content, the details of which are currently unknown.
It is a different way to watch football, but UEFA seems to be holding on; therefore, Florentino will keep trying.
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