Real Madrid has signed a global sponsorship agreement with Linglong Tire, a leading company in the Chinese tire industry. This collaboration promises new growth opportunities for both entities, uniting two industry leaders while symbolizing the integration of Eastern and Western culture through sport and entrepreneurship.

The partnership will involve Linglong Tire in a variety of Real Madrid events, fostering exciting initiatives through innovative models. Both organizations will explore new approaches to sports marketing, aiming to promote the growth of sport and business together.

Wang Feng, Chairman and CEO of Linglong Tire, expressed his enthusiasm: "We are honored to establish a strategic partnership with a top-level club like Real Madrid. We are confident that our joint efforts will bring greater success and surprises to consumers worldwide."

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