The Santiago Bernabéu Stadium is evolving into a vibrant cultural and leisure destination with the opening of Plaza Mahou, an innovative space that pays homage to Madrid’s rich beer-drinking tradition. With a brewery located inside the stadium, Plaza Mahou offers visitors the unique opportunity to enjoy beer brewed on-site—the first of its kind in a sports venue in Spain. This new space is a testament to the long-standing partnership between Mahou and Real Madrid, bringing fans an exceptional experience that merges tradition, flavor, and modernity.

Designed to evoke the spirit of Madrid's iconic public squares, Plaza Mahou serves as a social meeting point for fans and visitors alike, capturing the essence of Madrid’s lively community. Spanning 700 square meters near Gate 54 of the stadium, this venue goes beyond being just a bar or brewery. It functions as a cultural epicenter where beer takes center stage, offering an immersive experience through the production and enjoyment of Madrid’s famous unfiltered beer—a variety that embodies the city’s authentic flavor.

The brewery within Plaza Mahou has the capacity to produce 30,000 liters of beer per year, and visitors can witness the brewing process firsthand, reinforcing the brand’s dedication to quality and local production. A highlight of this space is the ‘tapster’ system, an automatic beer-pouring mechanism that allows guests to serve their own beer, ensuring each pour is at its peak freshness and flavor.

Beyond offering a fun and interactive beer experience, Plaza Mahou also hosts events such as paired tastings and special beer-themed gatherings throughout the year, giving guests the chance to explore new flavors while deepening their connection with Madrid’s beer culture.

Located in a stadium that has seen countless legendary sporting and social moments, Plaza Mahou adds a new layer to the recently remodeled Santiago Bernabéu. As the stadium transforms into a multi-purpose venue capable of hosting a variety of events, this new addition reinforces its role as a place for entertainment and culinary discovery. With the presence of Plaza Mahou, Real Madrid and Mahou are offering fans a space that seamlessly combines the excitement of sport with the pleasures of gastronomy and culture.

Laura Quero, Mahou’s Global Marketing Director, emphasized the significance of the project, stating: "We have been part of Madrid’s history for over 130 years, always striving for beer excellence with our Cinco Estrellas flavor, which captures the spirit of this city: a flavor that invites people to come together. There was no better place than the Santiago Bernabéu to create this space, which is destined to become a must-visit meeting point for beer lovers."

Plaza Mahou is open every day, from 12:00 to 23:00 from Sunday to Thursday, and until 00:30 on Fridays, Saturdays, and the eve of public holidays. This initiative not only strengthens the partnership between Mahou and Real Madrid but also offers visitors a unique opportunity to embrace Madrid’s lifestyle, making the Santiago Bernabéu a destination not just for sports but also for social enjoyment and cultural enrichment in the heart of the city.

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