Real Madrid and Orange have signed a strategic agreement making Orange the new Real Madrid Telecommunications Partner for the next three seasons. The partnership was formalized by Emilio Butragueño, Director of Institutional Relations at Real Madrid, and Germán López, General Director of Operations at MASORANGE. This agreement designates Orange as the official national telecommunications partner for both the men's and women's football teams at Real Madrid.

Germán López, MASORANGE's Chief Operating Officer, expressed pride in the collaboration between two leading brands, emphasizing their shared belief in technology's potential to enhance the future football experience. He highlighted that football is a social bond, central to many relationships and conversations, making it a crucial activity for MASORANGE to create valuable experiences for its customers.

The agreement encompasses image and hospitality rights associated with the first teams and their players, as well as prominent visibility within the stadium, including the 360º LED halo crowning the Santiago Bernabéu stands. Orange and Real Madrid will also collaborate on marketing and advertising initiatives through the club's various communication channels and engage with fans via social media campaigns.

Furthermore, Orange will leverage its leadership in 5G/5G+ mobile connectivity to serve Real Madrid, becoming the mobile communications provider for all its employees and developing projects to optimize the customer experience during events at the stadium.

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