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Real Madrid is recognized as both the most valuable and the strongest football club brand globally, according to the Football 50 2024 report by the consultancy Brand Finance. The club's brand value has increased to €1.685 billion, placing it ahead of Manchester City (€1.611 billion) and FC Barcelona (€1.542 billion).
Brand Finance's report states: “Real Madrid’s return to the top of the rankings leaves one simple conclusion: this club is truly the best in the business. In addition to its exceptional success on the pitch, the club’s commercial activities have consistently driven significant revenues and reinforced its global brand influence.”
In terms of brand strength, which is assessed through metrics such as marketing investment, stakeholder brand equity, and commercial performance, Real Madrid also leads with a score of 96.3 out of 100 and a brand rating of AAA+. This puts the club ahead of Liverpool (93.7) and Manchester City (92.8).
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| LA LIGA | CHAMPIONS LEAGUE | |||
| POS | TEAM | M | +/- | P |
| 1 | Barcelona | 31 | 55 | 70 |
| 2 | Real Madrid | 31 | 33 | 66 |
| 3 | Atletico Madrid | 31 | 27 | 63 |
| 4 | Athletic Club | 31 | 24 | 57 |
| 5 | Villarreal | 30 | 13 | 51 |
| 6 | Real Betis | 31 | 3 | 48 |
| 7 | Celta Vigo | 31 | -1 | 43 |
| 8 | Mallorca | 31 | -6 | 43 |
| 9 | Real Sociedad | 31 | -4 | 41 |
| 10 | Rayo Vallecano | 31 | -4 | 40 |
| 11 | Getafe | 31 | 3 | 39 |
| 12 | Osasuna | 31 | -8 | 38 |
| 13 | Valencia | 31 | -12 | 37 |
| 14 | Sevilla | 31 | -8 | 36 |
| 15 | Espanyol | 30 | -7 | 35 |
| 16 | Girona | 31 | -10 | 34 |
| 17 | Alaves | 31 | -12 | 30 |
| 18 | Las Palmas | 31 | -15 | 29 |
| 19 | Leganes | 31 | -19 | 28 |
| 20 | Valladolid | 31 | -52 | 16 |
| POS | TEAM | M | +/- | P |
| 1 | Liverpool | 8 | 12 | 21 |
| 2 | Barcelona | 8 | 15 | 19 |
| 3 | Arsenal | 8 | 13 | 19 |
| 4 | Inter | 8 | 10 | 19 |
| 5 | Atletico Madrid | 8 | 8 | 18 |
| 6 | Bayer Leverkusen | 8 | 8 | 16 |
| 7 | Lille | 8 | 7 | 16 |
| 8 | Aston Villa | 8 | 7 | 16 |
| 9 | Atalanta | 8 | 14 | 15 |
| 10 | Borussia Dortmund | 8 | 10 | 15 |
| 11 | Real Madrid | 8 | 8 | 15 |
| 12 | Bayern München | 8 | 8 | 15 |
| 13 | AC Milan | 8 | 3 | 15 |
| 14 | PSV Eindhoven | 8 | 4 | 14 |
| 15 | Paris Saint Germain | 8 | 5 | 13 |
| 16 | Benfica | 8 | 4 | 13 |
| 17 | Monaco | 8 | 0 | 13 |
| 18 | Stade Brestois 29 | 8 | -1 | 13 |
| 19 | Feyenoord | 8 | -3 | 13 |
| 20 | Juventus | 8 | 2 | 12 |
| 21 | Celtic | 8 | -1 | 12 |
| 22 | Manchester City | 8 | 4 | 11 |
| 23 | Sporting CP | 8 | 1 | 11 |
| 24 | Club Brugge KV | 8 | -4 | 11 |
| 25 | Dinamo Zagreb | 8 | -7 | 11 |
| 26 | VfB Stuttgart | 8 | -4 | 10 |
| 27 | Shakhtar Donetsk | 8 | -8 | 7 |
| 28 | Bologna | 8 | -5 | 6 |
| 29 | FK Crvena Zvezda | 8 | -9 | 6 |
| 30 | Sturm Graz | 8 | -9 | 6 |
| 31 | Sparta Praha | 8 | -14 | 4 |
| 32 | RB Leipzig | 8 | -7 | 3 |
| 33 | Girona | 8 | -8 | 3 |
| 34 | Red Bull Salzburg | 8 | -22 | 3 |
| 35 | Slovan Bratislava | 8 | -20 | 0 |
| 36 | BSC Young Boys | 8 | -21 | 0 |
| LA LIGA | CHAMPIONS LEAGUE | |
| R. Lewandowski | 25 Goals | Barcelona |
| Kylian Mbappé | 22 Goals | Real Madrid |
| A. Budimir | 16 Goals | Osasuna |
| Oihan Sancet | 15 Goals | Athletic Club |
| Ayoze Pérez | 13 Goals | Villarreal |
| Raphinha | 12 Goals | Barcelona |
| R. Lewandowski | 11 Goals | Barcelona |
| S. Guirassy | 10 Goals | Borussia Dortmund |
| H. Kane | 10 Goals | Bayern München |
| J. David | 9 Goals | Lille |
