According to the latest Football 50 2023 study produced by the consultancy firm Brand Finance, the Real Madrid brand is the strongest football club brand in the world for the second year in a row. Our club is ranked first in this category, with a score of 94.8/100 (+0.8 points) and the highest rating: AAA+.

"The strength of the brand is what attracts fans, players, investors, and sponsors to engage with the club, bringing commercial value through increased revenues, pricing - particularly for sponsorship - and further growth, reducing the risks to profitability associated with poor performance on the field," says the Brand Finance report.

"The value and strength of the club's brand has stayed strong due to several sponsorship agreements, including a renewed partnership with Emirates and a new collaboration with BMW as the club's official vehicle partner," said Pilar Alonso Ulloa, the consultancy's director for Spain, Portugal, and South America.