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According to the Football 50 2021 report, published by Brand Finance, Real Madrid is the most valuable football club brand in the world for a third consecutive year. Our club boasts a brand value of €1,276 million and tops the standings ahead of FC Barcelona (€1,266m), Manchester United (€1,130m), Manchester City (€1,118m) and Bayern Munich (€1,068m).
In its report, Brand Finance notes that Real Madrid “have consistently been able to secure Champions League qualification year after year. This consistent influx of Champions League revenues and status has played a central role in the club’s overall success”.
2021 most valuable football club brands ranking:
| LA LIGA | CHAMPIONS LEAGUE | |||
| POS | TEAM | M | +/- | P |
| 1 | Real Madrid | 32 | 48 | 81 |
| 2 | Barcelona | 32 | 27 | 70 |
| 3 | Girona | 32 | 27 | 68 |
| 4 | Atletico Madrid | 32 | 21 | 61 |
| 5 | Athletic Club | 32 | 22 | 58 |
| 6 | Real Sociedad | 32 | 12 | 51 |
| 7 | Real Betis | 32 | 2 | 48 |
| 8 | Valencia | 32 | 1 | 47 |
| 9 | Villarreal | 32 | -4 | 42 |
| 10 | Getafe | 32 | -6 | 40 |
| 11 | Osasuna | 32 | -9 | 39 |
| 12 | Sevilla | 32 | -4 | 37 |
| 13 | Las Palmas | 32 | -9 | 37 |
| 14 | Alaves | 32 | -10 | 35 |
| 15 | Rayo Vallecano | 32 | -12 | 34 |
| 16 | Mallorca | 32 | -12 | 31 |
| 17 | Celta Vigo | 32 | -10 | 31 |
| 18 | Cadiz | 32 | -23 | 25 |
| 19 | Granada CF | 32 | -28 | 18 |
| 20 | Almeria | 32 | -33 | 14 |
| POS | TEAM | M | +/- | P |
| 1 | Real Madrid | 6 | 9 | 18 |
| 2 | Napoli | 6 | 1 | 10 |
| 3 | SC Braga | 6 | -6 | 4 |
| 4 | Union Berlin | 6 | -4 | 2 |
| LA LIGA | CHAMPIONS LEAGUE | |
| A. Dovbyk | 18 Goals | Girona |
| J. Bellingham | 17 Goals | Real Madrid |
| A. Budimir | 16 Goals | Osasuna |
| A. Sørloth | 15 Goals | Villarreal |
| Borja Mayoral | 15 Goals | Getafe |
| L. de Jong | 8 Goals | PSV Eindhoven |
| K. Mbappé | 8 Goals | Paris Saint Germain |
| H. Kane | 7 Goals | Bayern Munich |
| A. Griezmann | 6 Goals | Atletico Madrid |
| Á. Frederiksberg | 6 Goals | KI Klaksvik |
