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According to the Football 50 2021 report, published by Brand Finance, Real Madrid is the most valuable football club brand in the world for a third consecutive year. Our club boasts a brand value of €1,276 million and tops the standings ahead of FC Barcelona (€1,266m), Manchester United (€1,130m), Manchester City (€1,118m) and Bayern Munich (€1,068m).
In its report, Brand Finance notes that Real Madrid “have consistently been able to secure Champions League qualification year after year. This consistent influx of Champions League revenues and status has played a central role in the club’s overall success”.
2021 most valuable football club brands ranking:
| LA LIGA | CHAMPIONS LEAGUE | |||
| POS | TEAM | M | +/- | P |
| 1 | Barcelona | 18 | 30 | 38 |
| 2 | Atletico Madrid | 17 | 20 | 38 |
| 3 | Real Madrid | 17 | 21 | 37 |
| 4 | Athletic Club | 18 | 11 | 33 |
| 5 | Villarreal | 17 | 1 | 27 |
| 6 | Mallorca | 18 | -3 | 27 |
| 7 | Real Sociedad | 17 | 5 | 25 |
| 8 | Girona | 18 | 1 | 25 |
| 9 | Osasuna | 17 | -3 | 25 |
| 10 | Real Betis | 17 | -1 | 24 |
| 11 | Sevilla | 17 | -5 | 22 |
| 12 | Rayo Vallecano | 17 | -1 | 21 |
| 13 | Celta Vigo | 17 | -3 | 21 |
| 14 | Las Palmas | 17 | -5 | 19 |
| 15 | Leganes | 17 | -8 | 18 |
| 16 | Getafe | 17 | -3 | 16 |
| 17 | Alaves | 17 | -9 | 16 |
| 18 | Espanyol | 17 | -13 | 15 |
| 19 | Valladolid | 18 | -25 | 12 |
| 20 | Valencia | 16 | -10 | 11 |
| POS | TEAM | M | +/- | P |
| 1 | Liverpool | 6 | 12 | 18 |
| 2 | Barcelona | 6 | 14 | 15 |
| 3 | Arsenal | 6 | 9 | 13 |
| 4 | Bayer Leverkusen | 6 | 7 | 13 |
| 5 | Aston Villa | 6 | 6 | 13 |
| 6 | Inter | 6 | 6 | 13 |
| 7 | Stade Brestois 29 | 6 | 4 | 13 |
| 8 | Lille | 6 | 3 | 13 |
| 9 | Borussia Dortmund | 6 | 9 | 12 |
| 10 | Bayern München | 6 | 9 | 12 |
| 11 | Atletico Madrid | 6 | 4 | 12 |
| 12 | AC Milan | 6 | 3 | 12 |
| 13 | Atalanta | 6 | 9 | 11 |
| 14 | Juventus | 6 | 4 | 11 |
| 15 | Benfica | 6 | 3 | 10 |
| 16 | Monaco | 6 | 2 | 10 |
| 17 | Sporting CP | 6 | 2 | 10 |
| 18 | Feyenoord | 6 | -1 | 10 |
| 19 | Club Brugge KV | 6 | -2 | 10 |
| 20 | Real Madrid | 6 | 1 | 9 |
| 21 | Celtic | 6 | 0 | 9 |
| 22 | Manchester City | 6 | 4 | 8 |
| 23 | PSV Eindhoven | 6 | 2 | 8 |
| 24 | Dinamo Zagreb | 6 | -5 | 8 |
| 25 | Paris Saint Germain | 6 | 0 | 7 |
| 26 | VfB Stuttgart | 6 | -3 | 7 |
| 27 | Shakhtar Donetsk | 6 | -8 | 4 |
| 28 | Sparta Praha | 6 | -11 | 4 |
| 29 | Sturm Graz | 6 | -5 | 3 |
| 30 | Girona | 6 | -6 | 3 |
| 31 | FK Crvena Zvezda | 6 | -9 | 3 |
| 32 | Red Bull Salzburg | 6 | -15 | 3 |
| 33 | Bologna | 6 | -6 | 2 |
| 34 | RB Leipzig | 6 | -7 | 0 |
| 35 | Slovan Bratislava | 6 | -16 | 0 |
| 36 | BSC Young Boys | 6 | -19 | 0 |
| LA LIGA | CHAMPIONS LEAGUE | |
| R. Lewandowski | 16 Goals | Barcelona |
| Raphinha | 11 Goals | Barcelona |
| A. Budimir | 10 Goals | Osasuna |
| Kylian Mbappé | 9 Goals | Real Madrid |
| Vinícius Júnior | 8 Goals | Real Madrid |
| R. Lewandowski | 7 Goals | Barcelona |
| Raphinha | 6 Goals | Barcelona |
| Juninho | 6 Goals | Qarabag |
| J. David | 6 Goals | Lille |
| S. Guirassy | 6 Goals | Borussia Dortmund |
