Real Madrid's acquisition of Jude Bellingham and Kylian Mbappé has propelled the club to a new world record for kit and merchandising revenue. A recent UEFA report reveals that the club earned a staggering €196 million in 2024, almost double the figure from five years ago. This achievement surpasses rivals like Barcelona, Bayern Munich, and top Premier League clubs.
The surge in revenue is largely credited to the immense popularity of Bellingham and Mbappé, symbolizing the revival of Real Madrid’s "galacticos" era.
Meanwhile, Manchester City finds itself outside the top ten, generating only €76 million in kit and merchandise sales — the smallest percentage among the top 20 clubs. PSG experienced the largest decline, dropping from €117 million to €81 million, likely a result of the departures of Messi and Neymar.
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| LA LIGA | CHAMPIONS LEAGUE | |||
| POS | TEAM | M | +/- | P |
| 1 | Villarreal | 2 | 7 | 6 |
| 2 | Barcelona | 2 | 4 | 6 |
| 3 | Real Madrid | 2 | 4 | 6 |
| 4 | Getafe | 2 | 3 | 6 |
| 5 | Athletic Club | 2 | 2 | 6 |
| 6 | Real Betis | 3 | 1 | 5 |
| 7 | Espanyol | 2 | 1 | 4 |
| 8 | Rayo Vallecano | 2 | 1 | 3 |
| 9 | Alaves | 2 | 0 | 3 |
| 10 | Osasuna | 2 | 0 | 3 |
| 11 | Real Sociedad | 2 | 0 | 2 |
| 12 | Elche | 2 | 0 | 2 |
| 13 | Celta Vigo | 3 | -2 | 2 |
| 14 | Atletico Madrid | 2 | -1 | 1 |
| 15 | Valencia | 2 | -1 | 1 |
| 16 | Mallorca | 2 | -3 | 1 |
| 17 | Sevilla | 2 | -2 | 0 |
| 18 | Levante | 2 | -2 | 0 |
| 19 | Oviedo | 2 | -5 | 0 |
| 20 | Girona | 2 | -7 | 0 |
| POS | TEAM | M | +/- | P |
| 1 | Liverpool | 8 | 12 | 21 |
| 2 | Barcelona | 8 | 15 | 19 |
| 3 | Arsenal | 8 | 13 | 19 |
| 4 | Inter | 8 | 10 | 19 |
| 5 | Atletico Madrid | 8 | 8 | 18 |
| 6 | Bayer Leverkusen | 8 | 8 | 16 |
| 7 | Lille | 8 | 7 | 16 |
| 8 | Aston Villa | 8 | 7 | 16 |
| 9 | Atalanta | 8 | 14 | 15 |
| 10 | Borussia Dortmund | 8 | 10 | 15 |
| 11 | Real Madrid | 8 | 8 | 15 |
| 12 | Bayern München | 8 | 8 | 15 |
| 13 | AC Milan | 8 | 3 | 15 |
| 14 | PSV Eindhoven | 8 | 4 | 14 |
| 15 | Paris Saint Germain | 8 | 5 | 13 |
| 16 | Benfica | 8 | 4 | 13 |
| 17 | Monaco | 8 | 0 | 13 |
| 18 | Stade Brestois 29 | 8 | -1 | 13 |
| 19 | Feyenoord | 8 | -3 | 13 |
| 20 | Juventus | 8 | 2 | 12 |
| 21 | Celtic | 8 | -1 | 12 |
| 22 | Manchester City | 8 | 4 | 11 |
| 23 | Sporting CP | 8 | 1 | 11 |
| 24 | Club Brugge KV | 8 | -4 | 11 |
| 25 | Dinamo Zagreb | 8 | -7 | 11 |
| 26 | VfB Stuttgart | 8 | -4 | 10 |
| 27 | Shakhtar Donetsk | 8 | -8 | 7 |
| 28 | Bologna | 8 | -5 | 6 |
| 29 | FK Crvena Zvezda | 8 | -9 | 6 |
| 30 | Sturm Graz | 8 | -9 | 6 |
| 31 | Sparta Praha | 8 | -14 | 4 |
| 32 | RB Leipzig | 8 | -7 | 3 |
| 33 | Girona | 8 | -8 | 3 |
| 34 | Red Bull Salzburg | 8 | -22 | 3 |
| 35 | Slovan Bratislava | 8 | -20 | 0 |
| 36 | BSC Young Boys | 8 | -21 | 0 |
| LA LIGA | CHAMPIONS LEAGUE | |
| T. Buchanan | 3 Goals | Villarreal |
| Adrian Liso | 3 Goals | Getafe |
| Kylian Mbappé | 3 Goals | Real Madrid |
| Pere Milla | 2 Goals | Espanyol |
| Ferran Torres | 2 Goals | Barcelona |
| B. Varga | 6 Goals | Ferencvarosi TC |
| J. Seys | 3 Goals | Club Brugge KV |
| M. Mattsson | 3 Goals | FC Copenhagen |
| A. Cornelius | 2 Goals | FC Copenhagen |
| L. Joseph | 2 Goals | Ferencvarosi TC |
