After Real Madrid and HP signed the recent agreement, we can say that the value of the Real Madrid shirt is now more than 250 million euros when you include the payments made by Adidas, Emirates, and now the North American company. No other sports team comes close to the amount that Real Madrid earns, which is not officially confirmed but aims to be 120 million from Adidas as a technical sponsor, 80 million from Emirates, and 70 million from HP (both pure sponsorships), figures that have never been made official.
Based on expert consultation and various sports marketing information pages, Real Madrid is the only team with a value exceeding 200 million euros. The club has distinguished itself significantly from the others thanks to its contract with Hewlett-Packard. Barcelona is the team that comes in second in the classification with 180 million euros from sponsorship from Spotify, Nike, and Ambilight, according to the 'PuroMarketing' portal.
With 170 million, Manchester United is the team that most closely follows the two Spanish clubs. Other teams considered interesting from a commercial standpoint are PSG (80 million sponsorship from Qatar Airways and the hardware company OPPO), Liverpool (Standard Chartered with 80 million), Bayern (Deutsche Telekom with 65 million) and Chelsea.
In Spain, up to five advertisers are allowed between shirt and pants, compared to the four in the Italian Serie A. Real Madrid occupies the left sleeve of its shirt for the first time in history, something that has already been done by other teams such as Barcelona, ??Athletic (B2BinPay), Atlético (Hyundai).
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| LA LIGA | CHAMPIONS LEAGUE | |||
| POS | TEAM | M | +/- | P |
| 1 | Real Madrid | 3 | 5 | 9 |
| 2 | Athletic Club | 3 | 3 | 9 |
| 3 | Villarreal | 3 | 7 | 7 |
| 4 | Barcelona | 3 | 4 | 7 |
| 5 | Espanyol | 3 | 2 | 7 |
| 6 | Getafe | 3 | 0 | 6 |
| 7 | Elche | 3 | 2 | 5 |
| 8 | Real Betis | 4 | 0 | 5 |
| 9 | Valencia | 3 | 2 | 4 |
| 10 | Rayo Vallecano | 3 | 1 | 4 |
| 11 | Alaves | 3 | 0 | 4 |
| 12 | Sevilla | 3 | 0 | 3 |
| 13 | Osasuna | 3 | -1 | 3 |
| 14 | Celta Vigo | 4 | -2 | 3 |
| 15 | Oviedo | 3 | -4 | 3 |
| 16 | Real Sociedad | 3 | -1 | 2 |
| 17 | Atletico Madrid | 3 | -1 | 2 |
| 18 | Mallorca | 3 | -4 | 1 |
| 19 | Levante | 3 | -4 | 0 |
| 20 | Girona | 3 | -9 | 0 |
| POS | TEAM | M | +/- | P |
| 1 | Arsenal | 0 | 0 | 0 |
| 2 | Chelsea | 0 | 0 | 0 |
| 3 | Liverpool | 0 | 0 | 0 |
| 4 | Manchester City | 0 | 0 | 0 |
| 5 | Newcastle | 0 | 0 | 0 |
| 6 | Tottenham | 0 | 0 | 0 |
| 7 | Monaco | 0 | 0 | 0 |
| 8 | Paris Saint Germain | 0 | 0 | 0 |
| 9 | Napoli | 0 | 0 | 0 |
| 10 | Slavia Praha | 0 | 0 | 0 |
| 11 | Club Brugge KV | 0 | 0 | 0 |
| 12 | Union St. Gilloise | 0 | 0 | 0 |
| 13 | Marseille | 0 | 0 | 0 |
| 14 | Eintracht Frankfurt | 0 | 0 | 0 |
| 15 | Bayern München | 0 | 0 | 0 |
| 16 | Bayer Leverkusen | 0 | 0 | 0 |
| 17 | Borussia Dortmund | 0 | 0 | 0 |
| 18 | Inter | 0 | 0 | 0 |
| 19 | Juventus | 0 | 0 | 0 |
| 20 | Atalanta | 0 | 0 | 0 |
| 21 | PSV Eindhoven | 0 | 0 | 0 |
| 22 | Ajax | 0 | 0 | 0 |
| 23 | Real Madrid | 0 | 0 | 0 |
| 24 | Villarreal | 0 | 0 | 0 |
| 25 | Barcelona | 0 | 0 | 0 |
| 26 | Atletico Madrid | 0 | 0 | 0 |
| 27 | Athletic Club | 0 | 0 | 0 |
| 28 | Pafos | 0 | 0 | 0 |
| 29 | FC Copenhagen | 0 | 0 | 0 |
| 30 | Olympiakos Piraeus | 0 | 0 | 0 |
| 31 | Bodo/Glimt | 0 | 0 | 0 |
| 32 | Sporting CP | 0 | 0 | 0 |
| 33 | Benfica | 0 | 0 | 0 |
| 34 | Galatasaray | 0 | 0 | 0 |
| 35 | Qarabag | 0 | 0 | 0 |
| 36 | Kairat Almaty | 0 | 0 | 0 |
| LA LIGA | CHAMPIONS LEAGUE | |
| T. Buchanan | 3 Goals | Villarreal |
| Adrian Liso | 3 Goals | Getafe |
| Kylian Mbappé | 3 Goals | Real Madrid |
| Vinícius Júnior | 2 Goals | Real Madrid |
| N. Pépé | 2 Goals | Villarreal |
| B. Varga | 6 Goals | Ferencvarosi TC |
| J. Seys | 3 Goals | Club Brugge KV |
| M. Mattsson | 3 Goals | FC Copenhagen |
| A. Cornelius | 2 Goals | FC Copenhagen |
| L. Joseph | 2 Goals | Ferencvarosi TC |
