Real Madrid has surpassed 600 million followers across all its social media platforms, becoming the first sports organization globally to achieve this milestone, according to analytics tool Blinkfire. The club leads on platforms such as Facebook, Instagram, X (Twitter), TikTok, Snapchat, and WhatsApp.
Operating 37 official accounts, Real Madrid covers various sections, including football, basketball, women's football, youth teams, and the Santiago Bernabéu stadium, across 7 languages: Spanish, English, Arabic, French, Portuguese, Japanese, and Chinese. This broad digital presence ensures the club delivers content tailored to its global community in their preferred languages.
Further solidifying its digital leadership, Real Madrid has also maintained the title of the most visited football club website for the eighth consecutive year, with an average of 8.9 million visits per month, as per SimilarWeb. The club also offers fans free access to its streaming platform, RM Play, where they can enjoy on-demand content from the club and Realmadrid TV.
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