For the eighth consecutive year, Realmadrid.com has ranked as the most visited football club website globally, averaging 8.9 million monthly visits, according to data from digital analytics company SimilarWeb. Available in eight languages—Spanish, English, French, German, Portuguese, Japanese, Chinese, and Arabic—the site achieved a record 68 million unique users (those who visited at least once) during the season, marking a 2% increase from the previous year.

In total, Realmadrid.com recorded more than 131 million sessions, an 11% rise compared to the 2022-23 season, and generated 419 million unique page views. Notably, 53.7% of the site’s traffic comes from users aged 18-34, while mobile device access reached 78%, reflecting a growing trend.

As part of Real Madrid’s digital evolution, the club launched the first major redesign of its website since 2014. In collaboration with partner Adobe, the site underwent a technological transformation to enhance security, stability, and speed. The redesign focuses on providing a seamless user experience for fans of all generations, with an emphasis on mobile usability.

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