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Santiago Bernabeu's official store: A fan's ultimate experience and gold mine for Real Madrid
Source: Marca

"Real Madrid, whether they win or not, is the greatest thing there is." These words from Paco Gento, honorary president and the first player to win six European Cups, welcome the thousands of fans visiting the Santiago Bernabéu daily. The stadium's renovation has transformed it into a veritable gold mine, with the new official Real Madrid store and the Bernabéu Tour becoming central points for fans seeking a unique experience.

Open from 10:00 to 20:00 daily, the Adidas store has become one of Madrid's top attractions. "We don't stop for a single second," said an employee, highlighting the store's bustling activity since its opening. The store averages between 100 and 150 euros per customer, generating between 400,000 and 500,000 euros daily, with peaks reaching 3,000 transactions in a single day. The new Real Madrid shirt, priced between 100 and 185 euros with customizations, has significantly contributed to these figures. Although maintaining this pace may be challenging, the store's profitability is undeniable.

Spanning 2,800 square meters, the store offers a unique shopping experience for all fans, featuring exclusive products, a personalization area, new lines of casual and technical clothing, and Real Madrid accessories. Additionally, visitors can enjoy an immersive digital experience with over 40 meters of LED screens and two tunnels, bringing fans closer to the white team.


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