Real Madrid’s basketball division is undergoing a major restructuring as the club prepares for a new era. While Juan Carlos Sánchez remains at the helm as the top executive, two club legends will now take on key leadership roles: Sergio Rodríguez, who retired last summer after an illustrious 20-year career, will become Sánchez’s right-hand man, while Felipe Reyes is set to play an equally significant role in the new setup.

Reyes, who hung up his jersey in 2021, transitioned immediately into an ambassadorial role for Real Madrid. Over the past few years, he has steadily increased his involvement behind the scenes, particularly on the sporting side. This summer, his influence will expand even further, as he is expected to replace Alberto Herreros, who has held a top position for two decades but is likely to depart.

Meanwhile, Real Madrid is closely monitoring the evolving landscape of European basketball, particularly with the NBA’s expansion plans. With the American league set to establish a new competition in Europe by 2026, Madrid aims to position itself as a central figure in this project. This is where Rodríguez’s role becomes even more strategic—his experience as a former NBA player makes him an ideal liaison between Real Madrid and the NBA.

In fact, reports suggest that Rodríguez recently traveled to New York to attend the official press conference where NBA Commissioner Adam Silver unveiled the new league’s launch plans. This reinforces Madrid’s ambitions to play a leading role in the future of European basketball, aligning closely with the NBA’s vision.

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