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Starbucks lands inside Real Madrid’s home
Football
21-Aug-2025
Source: AS
Español

On Friday, August 22, Starbucks will reach a historic milestone by opening its very first location inside a football stadium — the iconic Santiago Bernabéu.

This exclusive 900-square-meter venue, spread over two floors, will feature privileged views of Real Madrid’s home ground and offer much more than coffee. Designed as an immersive experience, it will include a cocktail and mixology area where guests can discover innovative coffee-based creations.

The operation will be led by Starbucks’ renowned Coffee Masters — expert baristas wearing black aprons, trained at the highest level and with experience in international competitions.

Inspired by the brand’s Starbucks Reserve Roasteries — premium flagship spaces located in only six cities worldwide (Shanghai, Milan, New York, Tokyo, and Chicago) — this Bernabéu café represents Starbucks’ most ambitious project in Spain, becoming the company’s 222nd store in the country.

Beyond beverages, the new space will serve as a hub for culture and community, hosting exclusive events and personalized sessions for loyal customers, turning every visit into a unique gastronomic and social experience.

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