The iconic coffee chain is making its debut at the Santiago Bernabéu, opening the largest Starbucks in the entire Iberian Peninsula. The goal is to transform the space into a dynamic spot for fans visiting the stadium—somewhere to gather, relax, and enjoy a full experience beyond football.
According to Antonio Romero, general manager of Starbucks Iberia, the new venue will be unlike any other in the country. “Starbucks Bernabéu will be the largest store in the country and will showcase the brand's identity with a unique design and product offering that won't be found in any other store,” he explained.
Spanning 900 square meters, this flagship location is the first of its kind in a Spanish sports stadium. It’s a move that fits into Real Madrid’s broader vision of turning the renovated Bernabéu into a multi-use entertainment hub.
Among the innovations introduced, Starbucks will unveil a new area dedicated to mixology. Their signature coffees will be joined by a curated selection of cocktails, artistic drinks, and other beverages, elevating the visitor experience in a way that blends sport, style, and social life.
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