Taylor Swift has been the first international singer to announce a concert at the new Santiago Bernabéu stadium. The American included the white coliseum on her European tour (called The Eras Tour), in which she will visit Spain for the first time in 12 years giving the priority to Madridista stadium over other usual concert venues such as the Metropolitan or the Olympic stadium in Barcelona.

The new stadium through the agreements with Legends and Live Nation will boost the range of ??events through which the club expects to earn 400 million annually. Real Madrid invested significant efforts in making the stadium grass retractable, enabling other activities outside football to be held throughout the weeks.

The musician has decided to hold the event where more than 75,000 people would gather on Thursday, May 30, 2024. Given that the Spanish League will already be over and the Champions League final is set for June 1 in London, the football season will have essentially ended by then.