With its innovative retractable pitch enabling year-round events, the Santiago Bernabéu has transformed into a financial powerhouse. Post-renovation, Real Madrid's stadium is a veritable gold mine, generating substantial revenue for the club. A prime example is the recent four-concert series by Karol G from July 20 to 23, which drew 270,000 fans.

According to "El Chiringuito de Jugones," these concerts earned the club an impressive 18 million euros. This significant income contributes to Real Madrid's financial success, as the club became the first football team to surpass 1 billion euros in revenue for the 2023-2024 fiscal year.

Karol G's concerts capped a profitable summer for the stadium, following events like La Velada del Año IV and performances by Manuel Carrasco, Duki, Luis Miguel, and Taylor Swift. As football returns on August 25 with Real Madrid facing Real Valladolid, more musical events are slated for the year, including concerts by Aventura (September 7-8) and Aitana (December 28-29).

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