Nivea Men and Real Madrid have extended their global sponsorship deal through 2025. The event, which took place at Real Madrid City, was attended by Grita Loebsack, President of Nivea, Oswald Barckhahn, Member of the Executive Board of Beiersdorf / Europe and North America, and Real Madrid President Florentino Pérez. The partnership, which is in its tenth year, will last for the next three seasons and cover more than 70 countries.
Strengthening digital activities for customers and fans will be one of the partnerships goals in the upcoming years. The objective is to develop more engaging content for young people through a new platform built on the values of Real Madrid and Nivea Men.